Biography
Who is Tati Westbrook?
Early life and real name
Tati Westbrook: Tatiana Aleksandra Westbrook was born in Seattle, United States, on February 14, 1982. She grew up with Latvian ancestry and attended Henry M. Jackson High School. Before establishing herself as a prominent digital creator, she worked as an image consultant and makeup artist. She eventually transitioned her beauty expertise into digital video content, starting her path in the online space when she knew very little about cameras and video editing.
YouTube career
She launched her online channel under the name GlamLifeGuru on November 7, 2010. Initially, editing a single video was a twelve-hour task, though she eventually reduced the process to three hours. Newsweek described her as a progenitor of the online beauty scene and a leading figure in the community. She reached the milestone of one million subscribers in early 2016. Her channel primarily features makeup reviews, beauty tips, and detailed tutorials for her audience.
In April 2019, she posted content discussing feelings of betrayal by the beauty community after a competing advertisement appeared for a rival supplement brand. The following month, she published a video titled Bye Sister addressing her history with James Charles and other claims. Her subscriber count peaked at over 10.6 million during this period. She later posted another video in June 2020 titled Breaking My Silence detailing the events surrounding the previous controversy, though that video was later set to private.
Business ventures
In February 2018, she co-founded Halo Beauty Inc., a company that manufactures and sells vitamin supplements. By 2019, she was earning an estimated 1.3 million dollars annually from her online channel and her vitamin business. Later that year in October, she introduced a cosmetics line called Tati Beauty, which debuted with a textured neutrals eye shadow palette. However, she announced the closure of Tati Beauty in November 2021, citing the COVID-19 pandemic and legal challenges.
In October 2020, she and her husband faced a lawsuit from a former business partner at Halo Beauty regarding breach of contract and fraudulent inducement. That legal matter was resolved in July 2024 through an out-of-court settlement, and she announced her departure from the company. In May 2026, she introduced a functional beverage brand called Unfair Advantage, starting with a powdered energy drink named Go Go Juice.
Personal life
Tati married James Westbrook in 2017. Her husband frequently appears in her online videos, along with her stepson from the marriage. After taking a hiatus from her channel, she returned in June 2021 with a video titled A Year Later to resume her original content format of makeup tutorials and reviews while maintaining her leadership role at Halo Beauty.
Birthday and age
Tati Westbrook was born on February 14, 1982, which makes Tati 44 years old today. That birthday falls under the Aquarius sign. Tati shares the date with 37 other famous people.
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